WWE Brief

Our next very exciting brief WWE! Our next brief is to maintain relevant positioning towards next generation fansĀ (7-14year olds) This is a very open brief, to start this brief off, I did research into what WWE do for kids. Here are merchandise they do for kids. They have clothes, key rings etc. I then decided…

First Industry Talk : WWE

On our first industry talk, we had our first guest Giancarlo Bernini, a senior director for commercial marketing for the WWE. He led the talk about the company and how it markets to reach audience within north america and also internationally. The key value of WWE and audience: is to entertain family. From the beginning…