Week 2: Advertisiment

On the second week of university, I had a lecture about Advertisement on concepts & visualisation of a great ad led by Stuart Blake. Here are the mains points that I learnt, that builds a great ad: 1) Planning; based on research of the product and the USP (Unique selling point, a statement that identifies your profile, who you are and it also…

Week1: Copy Writing with Stuart Blake

Definition: Copy writing is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. This text is known as “copy.” In my first week, I met Stuart Blake, who is a copywriter, I learned the importance of copy writing and how to copy writing is not…